Our logo
At first glance, the https logo may look minimal.
Almost unnoticeable.
But that’s exactly the idea.
The logo is built around connection hidden in plain sight.
The two “t” shapes cross into each other forming the foundation of the symbol itself. A subtle reference to people constantly intersecting, moving through the same spaces and unknowingly becoming part of the same connection.
Hidden inside the logo is also the shape of an “h”.
Most people won’t notice it immediately. Can you spot it?
And that’s what https is really about.
The connections that exist before we even realize they’re there.
At the center sits a small circle inspired by the digital signal between people. A quiet symbol for phones, screens and invisible communication constantly linking strangers together every single day.
Nothing about the logo is loud.
Just like the strongest connections usually aren’t either..
Why a cap?
A cap became the first piece of https because of what it represents without saying anything at all.
People wear caps while moving through crowded cities, public spaces and everyday moments without drawing attention to themselves. It becomes part of the way someone moves through the world subtle, familiar and almost unnoticed.
That idea perfectly reflects https.
Two strangers can pass each other wearing the same symbol without ever speaking.
Without realizing they are connected through the same culture, the same digital world and the same quiet understanding.
The connection exists long before either person notices it.
That’s why the first https piece was never meant to loudly stand out.
It was meant to feel like a subtle signal between people already connected without knowing.